Slow Motion is a video technique that allows us to obtain greater profitability and profit in the advertising campaigns of a brands.
Técnica que permite conseguir emoción extrema en los videos. Un método cada vez más empleado y demandado, por el cual los videos adquieren un carácter más personal y a la vista del consumidor, más fácil de recordar.
The evolution of the Slow increase every day and became very important on movies and commercials. Why? it is easy, adding the slow motion effect to action videos will make a scene more dramatic and simply make something that is cool, cooler!
Slow motion allows slowing down an action in order to increase visual or emotional impact.
Slow motion is obtained by shooting a scene with a number of images per second higher than the projection speed. When interpret the footage with a normal number of images per second, the scene, longer, of the developing print slowly.
This idea creates a more emotional impact on your videos and the information that the user receives to visualize the content has a higher degree of memorization than a video at standard speed.
One of the most important elements is memory. The famous writer Milan Kundera in his story ‘The slowness’ explains this phenomenon to perfection. “There is a secret link between slowness and memory, between speed and forgetfulness. The degree of speed is directly proportional to the intensity of forgetfulness. ” Thus, the slower an image, accompanied by the highest quality and expression of feelings and concepts, is capable of being remembered for much longer than a simple advertisement at normal speed.
“YOUR MESSAGE, WITH MORE STRENGTH AND EXPRESSION”
Another of the most remarkable benefits of videos in Slow Motion is the strength and power that the message gains in this type of audiovisual products. Slow Motion allows you to increase the feelings and expressiveness of the images and the message that the brands want to give their customers or their target audience.